Direction signs request form
Please type or print clearly in black ink
Direction signs are for:
•	business, tourist, leisure or educational destinations 
•	destinations where there is evidence that visitors have reported problems finding them
For more details read the eligibility criteria.
Section 1: To be completed by ALL applicants 
1: Name of destination to be signed:

2: Full details of the destination to be signed: 

Address:   
Postcode: 
Telephone: 
Email: 
Website: 
			
3: Applicants contact details: 

Name:  
Address (if different from above): 
Postcode: 
Telephone: 
Email: 

4: Position of the applicant:

5: Please select which category your destination matches best (only pick ONE):
Check the eligibility criteria for further information and advice about each category

A.	☐ Visitor attraction
B.	☐ Serviced accommodation
C.	☐ Retail establishment 
D.	☐ Recreation / sports centre
E.	☐ Camping and caravan site	
F.	☐ Tourist information centre
G.	☐ Bypassed community
H.	☐ Educational facility
I.	☐ Public building 
J.	☐ Place of worship
K.	☐ Village / town / parish 

Provide a brief description of the nature of destination and its facilities:

6: Describe how many signs you want and where you want them located:

Please supply a marked-up map if possible, indicating exact location(s).

7: Are there any existing off-site advertising signs (temporary or permanent) relating to the destination?  Yes / No

If yes, please give details including location:

8: Give details below of other similar nearby destinations:

9: State in years and months how long your destination has existed:

If less than 10 years, please submit a copy of the planning permission.

10: Give brief details below of the advertising and promotional activities you use to promote your destination to your target audiences(s):

Please provide evidence and examples of promotional literature, advertising etc.

11: Provide the directions you give for visitors from outside the local area:

Please provide printed location description and directions if not already included in the evidence for question 10.

12: Indicate below the number of parking spaces provided at the destination:

Car parking spaces:
Coach parking spaces:

14: Provide your average opening times throughout the year: 

Hours per week:
Days per week:
Weeks per year:
Months per year:

15: Has at least one member of the ‘front of house, staff undertaken customer care training?  Yes / No

Is yes, provide evidence with your application.

16. Is your destination open to casual visitors? Yes/No
Is yes, provide evidence with your application.

Section 2: Complete the section matching the category you selected for question 5 (and delete the ones that do not apply)

Category A: Visitor attractions

A1. Have you signed up to the VisitBritain Visitor Charter? Yes / No
If yes, submit written confirmation from the Regional Tourist Board

A2. List the annual visitor numbers for your attraction for the last 3 years:

A3. Indicate how these visitor numbers were calculated:

A4. State where your visitors come from
Please provide evidence and say in what proportions:

Category B: Serviced accommodation

B1. Have the premises been inspected by the local Environmental Health Department?  Yes / No

B2. Does the accommodation participate in a nationally recognised Quality Assurance Scheme such as VisitBritain, AA or RAC?  Yes / No
If yes, submit written confirmation from the relevant recognised scheme and grading. 

B3. Is the accommodation listed as a country club or have conference facilities? Yes / No
If yes, provide details.

B4. State how many separate rooms the accommodation has:

Category C: Retail establishments

C1. Give a brief description of your establishment and the way in which you feel it is of specific interest to the tourism market:

C2. Are either tours of the facility, demonstrations or interpretation displays about the facilities available on site?    Yes / No 
If yes, provide details below:

C3. Please indicate if the facilities offer the following on site:
Toilets:	   Yes / No
Refreshments   Yes / No
	
If refreshments are offered, give details:

C4. State where your visitors come from
Please provide evidence and say in what proportions: 

Category D: Recreation/sports centres

D1. Indicate below what equipment and facilities are available for hire to non-members during normal opening hours:

D2. Provide details of any many major events the facilities host each year:	

D3. Please indicate if the facilities offer the following on site:
Toilets:	   Yes / No
Refreshments   Yes / No

If refreshments are offered, please give details:

Category E: Camping and caravan sites

E1. Does the site have a quality grading from a nationally recognised quality assurance scheme?  Yes / No
If yes, give details:

Please submit up-to-date written evidence with your application.

E2. Is the site a member of:
The Caravan Club		     Yes / No
Camping & Caravaning Club   Yes / No	

If yes, submit up-to-date written evidence of this membership. 

E3. state how many touring caravan pitches are available to casual visitors:

E4. Is the site licenced by the local council?  Yes / No
If yes, submit up-to-date written evidence of this licence.

Category F: Tourist Information Centres/Tourist Information Points

F1. Is the Tourist Information Centre or Point recognised by the Regional Tourist Board? Yes / No
If yes, submit written confirmation from the Regional Tourist Board.

Category G: Bypassed communities

G1. State the size of the population of the bypassed community:	

G2. Describe what services the community offers to visitors from outside the local area:

G3. Indicate below if confirmatory and return signs are:
In place      Yes / No
Proposed   Yes / No

If yes, provide details:

Please supply written evidence/photos of exiting or proposed confirmatory and return signs.

G4. Do you have the support of the local community and parish council for this application for bypassed communities?  Yes / No
If yes, provide written evidence to support this. 
Please supply a map indicating the location of the community in relation to the road that the services are to be signed from.

Category H: Educational facilities

H1. Does the establishment regularly run courses/events attended by visitors attracted from the local area?  Yes / No
If yes, please provide the following details:

Type of events:	
Frequency of events:	
Dates of recent events:	
Typical number of visitors to each event:	

H2.  State where your visitors come from
Please provide evidence and say in what proportions: 

H3. Is the request for signage included in the college or place of further education’s travel plan?  Yes / No

Please submit a copy of the travel plan.

Category I: Public buildings 

I1. State where your visitors come from

Please provide evidence and say in what proportions: 

Category J: Places of worship

J1. Do the premises regularly attract a substantial proportion of visitors from outside the local area? 
State where your visitors come from

If yes, state where your visitors come from and in what proportions.

J2. Are the premises of recognised historical importance and attract visitors because of this status?  State where your visitors come from

If yes, provide evidence of historical importance e.g. references in journals/websites.

Category K: Town/village/parish 

K1: What do you wish to include on the sign?

Name of location:	
Coat of arms/icons:	Yes / No
Twinned with:	Yes / No
Linked with:	           Yes / No

Please provide:
•	any images you wish to be included on the signage
•	a map indicating the locations of the signage you wish to be installed 
•	images of the type of signage you require

Note: the sign may not be placed exactly on the boundary due to visibility requirements.

Section 3: Declaration to be completed by ALL applicants 
Please sign the declaration below:
I agree not to provide private direction signs or off-site advertising signs at, or near, or supplementary to any approved signs and to remove any non-approved signs.
All questions on this form have been answered truthfully. I am aware that answering any questions falsely may jeopardise the right of my facilities to signs.
The facility, with respect to which this application is made, conforms to all legal requirements such as planning permission, valid fire certificates, food safety regulations and other licences necessary for the conduct of the business.
I accept that all signs are the property of South Gloucestershire Council and that the council retains the right to amend, remove or reposition them and charge for any subsequent replacement.
Signed: 
Print name:
Date:
Return your fully completed form, together with any requested supporting information, including an Ordnance Survey map (1:50,000 scale or below), by:
 
email to: transportservices@southglos.gov.uk
post to: South Gloucestershire Council, Department for Place, Traffic Management, (Assess & Decide), PO Box 1954, Bristol BS37 0DD
When you submit your application you must pay a non-refundable application fee of £343.40. Payment options are listed below.

How to Pay
	
	VIA THE INTERNET: Visit our website at www.southglos.gov.uk to pay using your debit or credit card. Select Pay Online. Then select Other/General invoices, select Other Payments then Streetcare/Highways and finally Tourist Signs.	
	
	BY BACS TRANSFER: Payment may be made direct to the Council’s bank account. Bank details: NatWest, PO BOX 1369, 16 The Plain, Thornbury, Bristol, BS99 5HD.
Sort Code: 55-61-38, Account no. 80105661.
Please quote Tourist Signs and your company/organisation name as the reference for your payment.
Email your remittance to Controls@southglos.gov.uk	
	
	BY POST: Cheques should be made payable to "South Gloucestershire Council". Please write Tourist Signs and your company/organisation name on the back of your cheque.